GOPP Strategic Planning
Goal Oriented Objective Planning (GOPP) is a project planning and management method that encourages participatory planning and analysis throughout the project cycle through a series of workshops. The technique requires stakeholders to come together to set priorities and plan for implementation and monitoring. The main output of a GOPP session is a project planning matrix, which stakeholders build together. The purpose of GOPP is to undertake participatory, objective-oriented planning that
GOPP is a process that relies heavily on two particular techniques-matrix building and stakeholder workshops-to participatory planning and management of development work. GOPP helps a project team create a project planning matrix (PPM), similar to a Logical Framework or LogFRAME, to provide in-depth analysis of project objectives, outputs, and activities. The PPM results from stakeholder workshops that are scheduled through the life of a project to encourage brainstorming, strategizing, information gathering, and consensus building among stakeholders.
A GOPP plan requires a moderator with a high degree of experience and skill. SOCK will use Dennis Hamilton, President of TAP (a Belfair, Washington-based training company) and a 32-year veteran in facilitating group planning processes throughout the world.* Mr. Hamilton will use the well-known "Goal Oriented Project Planning" , or GOPP method. The GOPP method is based on a concept called the "logical framework," originally developed in the 1960's by USAID (United States Agency for International Development) and then further articulated by the Federal Republic of Germany in the 80's and 90s . GOPP is used in the preparation and implementation of projects world wide. Indeed its "log-frame" approach is ubiquitous and a familiar component in many other kinds of plans.
However, how the log-frame matrix is evolved, in a consensual manner with participants "tackling problems at their roots" is the key difference in the GOPP approach. Agencies still using GOPP (or ZOPP as it is sometimes called) include the World Bank, DFID, GTZ and USAID. The GOPP output is a planning matrix - the logical project framework - which summarizes and structures the main elements of a project and highlights logical linkages between intended inputs, planned activities and expected results.
The GOPP process is designed to: (1) define realistic objectives which can lead to sustainable achievements; (2) improve communication and cooperation between project staff, beneficiaries, and partners; (3) clarify the scope of responsibility of implementation; and (4) develop indicators for monitoring and evaluation of progress. This step-by-step method uses the knowledge, ideas, and experience of project team members, beneficiaries, and partners to plan their own program or project. Applying GOPP methodology, consistent terminology, and standardized procedures, the team produces a realistic plan with clear achievable objectives-given the funding and situation in which the project will be conducted. GOPP methodology can be used to develop nearly any kind of plan. There are four underlying GOPP principles:
- 1. Participation: GOPP is a process which involves project partners (stakeholders, donors, beneficiaries) in a collaborative planning effort;
- 2. The Planning Steps: GOPP proceeds through a sequence of successive steps, each building on the one before it. They are Situation Analysis, Problem Analysis, Objectives Analysis, Alternatives Analysis, Participation Analysis, and the Project Planning Matrix (the Logical Framework).
- 3. Facilitation: The planning process is facilitated and managed by a trained moderator who assists in organizing the workshops, helps ensure the correct mixture of participants, manages group dynamics, ensures open communication, and supervises documentation and reporting.
- 4. Visualization: Using the metaplan approach, results of group discussions during each step are visually shown, using the card and chart technique. The results are then documented and distributed.
The PPM (Project Planning Matrix-Logical Framework) is a one-page summary of why the project is carried out, what the project is expected to achieve, how the project is going to achieve these results, which factors are crucial for the success of the project, how can success be measured, where data is required to assess project success, and what the project will cost. All of this information is combined in 4 x 4 matrix.